larry larue

Hi. My name is Larry LaRue. I'm a passionate kind of guy, and it's this passion that has driven me to accomplish all that I've done in my life. Looney Lures is the result of this passion; a hobby I've poured my heart and soul into.

My creative mantra began early in my life. I credit my faith in God and my father (a master cabinet maker) with my love and my passion for the creative art world. It was my father who demonstrated a passionate drive to me, thus creating a driving force in me.

When I was little, I used to build 35 & 72mm scale World War II tank models, as well as airplane and car dioramas. This hobby afforded me to participate in many competitions in major hobby store model contests. I also worked in an auto body shop where I did custom paint jobs, as well as the restoration of old cars; my favorites being low-riders, hotrods, and Volkswagen's (my first car!). At age 18 I enlisted in the United States Marine Corps and dedicated my life to serving my country.

I served my country for 18 years in active and reserve duty in the Marine Corps. After my time in the Corps, I enlisted in the United States Army, where I served my country for 3 more years. After 23 years of military service, I was medically boarded due to Post Traumatic Stress Disorder as a result of my numerous deployments during my time in the military. At this time, my journey to healing had to begin; I needed to find a way to function again in my life.

During the healing process, it was General Hicks of the United States Army who told me to find something that I used to love to do before I joined the military. It was these words and his support, as well as so many others, that I owe a debt of gratitude to for helping me to heal, to cope, to increase my self-esteem, and to feel worthy as a person again.

My neighbor, and good friend, Bonnie helped me to find a way to get art back as a part of my life. She helped me to rekindle my love of painting that I enjoyed as a kid. I decided to attend Clackamas Community College where I took art classes, studied oil painting, Gold Leaf, stencil layouts, color blending and mixing, and color theory.

There have been many people in my life who have inspired me and have had a profound impact on my life. Three such individuals were master painters Craig Frasier and Mickey Harris, and one of my teachers, Dave Bradley. All of these gentlemen inspired in me a deeper love of painting, and it was this rediscovered love of painting, put together with my life-long love of fishing that I began to find myself again. It was at this time that Looney Lures became a dream, and I realized that I wanted to create an inner world of fishing and fishing lures.

Phil Rabideau's book "Using Color Technology to Catch More Fish" spoke to me in the sense that I incorporate color theory into my lure painting techniques. Along with utilizing color theory, Fred Trowbridge (fisherman and ex-field guide) taught me the mastery of how to fish, and how to build spinners, he taught me about wobbler fishing, and quick fishing. These two gentlemen have been a large part of how and why I paint my lures.

All of the lures I've designed are color designed for specific reasons, including water conditions, temperature, clouds, sunlight, and rainy days. Each is specific to a particular region from the Sacramento River in California to the Kenai River in Alaska.

As my skills have improved and my lures have become more lethal, my success has been featured in Salmon, Trout, Steelheader Magazine, Field & Stream Magazine, Fish Alaska Magazine, Fresh Water Newspaper, and River Jet Magazine. I feel so blessed to have gained the respect of fishermen from all over the continental US. It's the love of these people that have bought my lures, and continue to do so, as well as the continued love and support of my friends and family (especially my wife, Susan) that I am able to continue to do what I love.

Looney Lures is a hobby dedicated to the love of custom painting; each lure is individually hand painted, making no two alike. The name Looney Lures came to me as a result of my Post Traumatic Stress Disorder diagnosis. Calling myself looney is done in a twist of love for myself and a way to elicit sunshine on a cloudy day.


Designing and customizing of lures and your choice of design! Call or email for pricing.

Looneylures are hand painted, custom. Each lure has researched and tested for all water conditions from Alaska to California.